YouTube Drops Online Star Logan Paul From Premium Advertising


Top YouTube stars like Logan Paul are identified for pushing the envelope with outlandish habits.

Kevin Mazur/Fox, through Getty Images

SAN FRANCISCO — YouTube mentioned on Wednesday that it had dropped Logan Paul, certainly one of its hottest stars, from its high promoting ranks and had suspended manufacturing of a YouTube film that he was supposed to look in.

Late final month, Mr. Paul confronted a deluge of criticism after posting a video that appeared to indicate a useless physique hanging from a tree in a Japanese forest often called a vacation spot for suicides. Mr. Paul took the video down and apologized for what he known as a “misguided” resolution.

The transfer to punish Mr. Paul every week after the video surfaced highlights how YouTube, which is owned by Google, is slowly coming to grips with controversial content material. The problem is turning into extra obvious as the web service replaces tv as the primary leisure platform for youthful audiences.

Top YouTube stars like Mr. Paul, identified for pushing the envelope with outlandish habits that may not be acceptable on mainstream tv, current a selected drawback. Their antics construct a web-based viewers, however can create a cycle of boundary testing as they search for methods to maintain their viewers entertained.

”In gentle of current occasions,” mentioned a YouTube spokeswoman, Jessica Mason, Mr. Paul was dropped from Google Preferred, which grants content material creators entry to assured income from premium advertisers. She additionally mentioned YouTube was delaying any initiatives that it had within the works with Mr. Paul, together with a sequel to a YouTube film known as “The Thinning.”

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