Tahoe Life to target Hong Kong’s high net worth market

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Tahoe Investment Group has launched the newly-rebranded Tahoe Life, a Hong Kong-based insurer concentrating on the high net worth section.

Formerly generally known as Dah Sing Life Assurance Company, the insurer has been current within the Hong Kong market for nearly 30 years earlier than being acquired and renamed by mainland China-based Tahoe Group in June.

After the rebranding, Tahoe Life will provide varied life insurance coverage and investment-linked services and products, particularly focused at rich shoppers. The firm additionally opened a 1,100 square-metre workplace in Tsim Sha Tsui.

“With the institution of a brand new model id and the assist from [Tahoe Group], Tahoe Life is devoted to offering modern insurance coverage providers, investing in superior insurance-technology which redefines the market and growing beautiful high-quality life insurance coverage merchandise,” commented Paula Wai-Yee Choi, CEO of Tahoe Life.

The launch ceremony, held on Friday, was led by Choi and Huang Qisen, chairman of the Tahoe Group. Among the visitors have been Bernard Chan, Convenor of the Hong Kong Executive Council, Chan Kin-por, member of the Legislative Council, and worldwide actor Jackie Chan.

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