NBC Executive Takes Over Amazon Studios

“I’m incredibly excited about the future at Amazon Studios,” Ms. Salke mentioned in an announcement. “In the studio’s relatively short existence they have innovated, disrupted and created characters that are already an indelible part of pop culture. I am both honored and emboldened by the opportunity to lead this extraordinary business.”

For the final seven years, Ms. Salke has been second in command at NBC, the place she and Robert Greenblatt, chairman of NBC Entertainment, engineered a powerful turnaround.

Mr. Greenblatt, who joined NBC in 2010, and Ms. Salke, who got here on board as president from Fox in 2011, discovered a community in serious trouble and properly previous its “Seinfeld,” “ER” and “Friends” heyday.

But now, propelled by “Sunday Night Football” and reveals like “This Is Us,” “The Voice” and “Will & Grace,” NBC is poised to win the 18-to-49-year-old demographic among the many 4 broadcast networks for a second consecutive season.

Ms. Salke was one of many largest champions of “This Is Us,” an emotional household drama whose reputation has shocked many business veterans — as has its means to maintain that success in its second season. On Sunday, NBC gave “This Is Us” the post-Super Bowl slot, the place it garnered a powerful viewers of 27 million viewers.

Ms. Salke has additionally helped deploy a method that introduced NBC’s comedy lineup again to life. After the lineup collapsed when “30 Rock” and “The Office” went off the air, she mentioned the community would develop comedies that weren’t meant to attraction to everyone. NBC has since discovered traction with offbeat comedies like “The Good Place” and “Superstore.”

“Jennifer Salke is a world-class entertainment executive and deserves enormous credit for helping put NBC back on top,” Mr. Greenblatt mentioned in an announcement.

But whether or not her success at serving to flip round a broadcast community — which additionally depends on a nutritious diet of Dick Wolf dramas — will translate to a streaming service is an open query.

Amazon has been seen in Hollywood as one thing of a sleeping large, one of many few firms that might match Netflix financially if it deployed its money correctly. Netflix is poised to spend $eight billion on content material this 12 months.

But Amazon has had a number of costly missteps. “The Last Tycoon,” tailored from F. Scott Fitzgerald’s unfinished novel, debuted to little fanfare and was canceled. Likewise, a number of comedies, together with “One Mississippi,” “Jean-Claude Van Johnson” and “I Love Dick,” have been canceled within the final month.

The streaming service was able to introduce a revamp — an elevated emphasis on reveals that may attraction internationally, as an example — when Mr. Price was accused of sexual harassment by a producer on one in every of Amazon’s reveals. Mr. Price and his No. 2, Joe Lewis, had been proven the door shortly after.

One of Amazon’s earliest successes, “Transparent,” has additionally gotten tripped up within the #MeToo motion. Jeffrey Tambor, the present’s star, has been accused of sexual harassment, and it’s not clear if he’ll return to the collection. Mr. Price additionally invested closely in Woody Allen, whose profession seems to be in jeopardy due to the accusation, first made public greater than 25 years in the past, that he sexually abused his daughter Dylan. Amazon is contemplating ending its relationship with Mr. Allen.

While Amazon was busy cleansing home, its rivals continued making strikes. Apple has begun to purchase up TV initiatives because it prepares to introduce a slate of unique programming within the subsequent 12 months or two. Facebook and Google have likewise ramped up efforts to make a splash within the TV business.

At the identical time, Hulu has discovered actual momentum. It is introducing a number of reveals this 12 months, together with “The Looming Tower,” a mini-series primarily based on Lawrence Wright’s e-book in regards to the lead-up to the Sept. 11 assaults, this month and the second season of “The Handmaid’s Tale” in April.

In addition to reveals like “The Marvelous Mrs. Maisel,” “The Man in the High Castle” and “Bosch,” Ms. Salke will inherit some of the costly initiatives in TV historical past: an adaptation of “The Lord of the Rings” for the small display screen. The present doesn’t have a author or producer hooked up but.

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