Insurance industry looks online as readership figures soar

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Growth within the world insurance coverage industry has been excellent news for a lot of the tens of millions of individuals worldwide straight employed by it, however loads of attendant provider, vendor and providers corporations have been having fun with using the wave too.

And – whereas we could also be accused of being an old style industry – new figures present that we’re turning increasingly more to the web for information and knowledge.

One main model within the b2b media sector is a living proof. The world Insurance Business secure has simply launched figures exhibiting that month-to-month readership numbers having skyrocketed over the interval January 2017 to January 2018.

Across its six regional web sites, general pageview numbers leapt at least 35% – from an already spectacular 701,890 in January 2017 to a staggering 946,102 in January 2018.

January 2018 additionally occurred to be a document month for Insurance Business Canada, which spiked upwards from 119,280 pageviews (Jan 2017) to 144,146 pageviews (Jan 2018). Insurance Business UK had a equally record-breaking month, vaulting from 115,813 (Jan 2017) to 180,326 (Jan 2018).

“The Insurance Business success story over the past 12 months has been fairly astonishing,” stated UK-based Paul Lucas, managing editor. “I keep in mind being approached by a number of brokers and senior insurance coverage professionals who instructed me they needed one thing totally different, one thing modern and recent in comparison with the normal commerce press. The suggestions we’ve obtained since suggests we’ve delivered.

“We’ve become a must-read for serious insurance professionals looking for thought-provoking, insightful content. We have an unrivalled global newsdesk with an incredible team of writers who work around-the-clock to ensure we break news first and get exclusive interviews you won’t read anywhere else. It’s wonderful to see their hard work has paid off with that rapidly growing readership.”

Meanwhile, on the Toronto desk, president and CEO Tim Duce is equally upbeat: “This improbable information is testomony to the tireless work of the worldwide Insurance Business group,” he stated. “I’ve already put the champagne on ice in anticipation of bigger and better increases next year!”

Insurance Business has web sites and e-newsletters for the US, Canada, Australia, NZ, Asia-Pacific and UK markets; magazines for the US, Canada, and Australia; an e-magazine within the UK; high-profile awards ceremonies within the US, Canada, and Australia; and a rising calendar of over 20 conferences and seminars around the globe.

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